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Entrepreneurship & Innovation: Build, Launch & Grow Your Business
Master entrepreneurship and innovation with real-world strategies. Learn business fundamentals, financing, and growth tactics from an expert entrepreneur.
Created By Lisa Newton
What You'll Learn
- Define innovation within the entrepreneurial process and understand its role in business success
- Apply strategic, marketing, and financial tools to real-world entrepreneurship and innovation scenarios
- Evaluate the impact of business size on entrepreneurship and innovation
- Analyze the challenges entrepreneurs face when developing an idea from inception to execution
- Understand policy initiatives designed to enhance entrepreneurship and innovation
- Critically assess different theoretical approaches to entrepreneurship and innovation
- Identify the key qualities and mindset required to develop and sustain innovation in business
Requirements
- A Second-Class Undergraduate Degree or international equivalent OR relevant entrepreneurial experience
Description
Looking to turn your business ideas into reality? "Entrepreneurship & Innovation" is the perfect course for aspiring entrepreneurs and business leaders who want to master the key skills needed to build and scale a successful business.
In this course, you’ll gain a comprehensive understanding of how innovation drives entrepreneurship and how to apply proven business strategies to your venture. Whether you’re starting from scratch or looking to refine your approach, you’ll receive expert insights from an entrepreneur who has successfully launched and managed multiple businesses.
Why Take This Course?
- Learn from a real-life entrepreneur with a First-Class BA in Accounting with Marketing and an MSc in Investment Management
- Gain hands-on knowledge of business financing, marketing, and strategy
- Discover how to identify and overcome common entrepreneurial challenges
- Develop a structured plan to launch, fund, and scale your business
What You’ll Learn:
- How to evaluate market opportunities and develop an entrepreneurial mindset
- The role of innovation in business differentiation and competitive advantage
- How to fund your startup and attract investors
- Developing a business model that ensures sustainable growth
- Practical strategies for risk management and overcoming business obstacles
This course isn’t just about learning theories—it’s about real-world application. Through case studies, business models, and expert guidance, you’ll gain the confidence to apply your knowledge to your own startup or business project.
Who This Course is For:
- Aspiring entrepreneurs who want to start and grow their own business
- Business students looking to apply entrepreneurial principles in a practical setting
- Professionals seeking to develop their project management and business strategy skills
- Budding business owners eager to move beyond theory and into real-world execution
Don’t just read about entrepreneurship—experience it. Enroll today and take the first step toward launching your successful business!
Course content
1.1. Introduction to the course.mp4
1.2. Steve Jobs advice for entrepreneurs.doc
1. Innovative firms.mp4
2. Framework for Innovation.mp4
3. Culture of innovation - process and types.mp4
4.1. Sources of Innovation.mp4
4.2. Sources of Innovation.doc
5. Marketing Strategy.mp4
1. Entrepreneurship assignment.mp4
1. Concluding lecture.doc
1. What can Covid teach us about Entrepreneurship and Innovation?.mp4
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Instructor
Lisa Newton, BA MSc AAT, is a dynamic entrepreneur and prolific author with a master’s degree in Investment Management and a first-class honours degree in Accounting with Marketing. In 2004, she launched her first company with just £150, the same month she graduated from City University, London. Remarkably, Lisa has never worked a traditional 9-to-5 job, instead carving a successful path as a serial entrepreneur.
Lisa holds directorships across diverse industries, including telecoms, property management, publishing, hair and beauty, and finance. She has received numerous accolades, such as:
Young Entrepreneur of the Year Award (2007)
Enterprising Business Award (2008)
BE Mogul Award (2016)
Best Accounting Franchisor Awards (2011 & 2012)
Best Bookkeeping Business London (2015 & 2017, Accountancy International Awards)
Books and Publications
Lisa is the author of several influential books, including:
How to Write a Book in Two Weeks
Constant Cashflow
Make the Most of Your Money
How to Start Your Own Bookkeeping Business
Cosmic Ordering with Vision Boards
How to Franchise Your Business
QuickBooks Online: The Handbook
Some of these titles are also available in audiobook format on iTunes and Audible.
Other Ventures
Lisa hosts The Authors Podcast, available on iTunes, where she shares insights and interviews with authors. She actively supports the MS Society and works as a speaker, coach, and consultant, collaborating with like-minded professionals on various projects.
Personal Interests
In her spare time, Lisa enjoys traveling, salsa dancing, writing, learning languages, meditation, yoga, and exploring cosmic ordering. She is passionate about networking and building meaningful connections.
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